Project photos and reviews on an installer's website: 12 things to get right

Updated October 23, 2026 · For solar, battery, EV charger and electrical installers, and the people who build their sites

Before they ask for a quote, most homeowners want to see work you've done and hear from people you've done it for. These twelve points cover how to show project photos and customer reviews on an installer's website in a way that's honest, quick to load and useful to the next customer. This is general guidance, not legal advice.

1. Use photos of your own work

Show installs your team actually did. Stock photos and images from manufacturers' brochures look the same on every installer's site, and customers notice. A clear phone photo of a real job does more than a polished stock image.

2. Ask before you show a customer's home

Get the homeowner's OK before posting a photo of their roof, garage or panel, ideally in writing (a text or email is enough). Leave out house numbers, licence plates, faces and anything that shows where they live.

3. Take the same few shots on every job

Make it a habit: the finished array or equipment from a distance, a close-up of the tidy wiring or panel, and the inverter, battery or charger mounted on the wall. A short checklist in the truck makes it easy.

4. Say what each photo shows

Add a one-line caption with the job type, the town or area and the year, for example "8 kW rooftop solar, Kelowna area, 2026". Captions help customers find similar jobs and give search engines plain text to read.

5. Write alt text for every image

Alt text describes the image for people using screen readers and when images don't load. Keep it short and literal: "Solar panels on a grey shingle roof" rather than a list of keywords.

6. Resize photos before uploading

Phone photos are often 3 to 6 MB each, which makes a gallery slow on mobile data. Resize to about 1600 pixels wide and save as JPEG or WebP; most photos end up well under 300 KB with no visible loss.

7. Group projects by type

Let people filter or browse by solar, batteries, EV chargers and electrical work. Someone pricing a charger install wants to see chargers, not every roof you've done.

8. Only post real reviews, word for word

Quote reviews exactly as the customer wrote them, with their permission and with a first name and town if they're comfortable. Don't write reviews yourself, edit them to sound better or post reviews from friends and family. Fake or misleading reviews can break consumer protection rules.

9. Don't pay or reward people for reviews

Offering a discount or gift in return for a review, or only asking customers you know are happy, gives a skewed picture. Review sites such as Google also have their own rules against it. Ask every customer the same way instead.

10. Link to where the reviews live

Rather than copying dozens of reviews onto the site, show a few and link to your Google Business Profile or other review page, so people can read them all, including the less glowing ones.

11. Keep it current

Add a few new projects every couple of months and take down photos of equipment you no longer install. A gallery that stops in 2021 makes people wonder whether the business is still running.

12. Put the next step beside the proof

Under the gallery and the reviews, add a short line and a button to the quote page. That's the moment many visitors decide to get in touch.

Where this goes on the site

A projects page with a simple filter, two or three reviews on the home page, and a few related photos on each service page usually cover it. See also what to put on service pages and Google Business Profile for installers. All guides are on the free guides page.