What pages does a small business website need?

Updated October 27, 2026 · For owners of small local businesses, and the people who build their sites

Most small business websites need fewer pages than people think, but each one has a job to do. Below are the twelve pages and sections that cover what customers look for, what to put on each, and a link to an example in our any-business demo so you can see how it looks on a real site.

The short answer

Start with five: home, services, about, contact and a privacy page. Add a thank-you page for your form and a 404 page for broken links, which take a few minutes each. Then add recent work, an FAQ, prices and service-area details as you have the photos and answers to fill them. A clear five-page site is better than a twelve-page site with empty or copied pages.

1. Home page

The page most people land on first. In the first screen, say what the business does, where it works and how to get in touch, with one clear button such as Call, Book or Get a quote. Below that, a short list of your main services, a few real reviews, a glimpse of your own work and a reminder of how to reach you. Keep it a summary: each section should lead to the page with the detail.

See an example in the any-business demo →

2. Services page

One page that lists everything you offer, each with a sentence or two on what's included and who it's for. If one service brings in most of your work, or people search for it by name, give it its own page too, with what happens, how long it takes and what it costs or how quotes work.

See an example in the any-business demo →

3. About page

Who runs the business, how long you've been doing it, where you're based and what customers can expect from you. A photo of the owner or team helps people feel they know who will turn up or answer the phone. Licences, memberships and insurance belong here if they matter in your line of work.

See an example in the any-business demo →

4. Contact page

Your phone number as a tap-to-call link, an email address, a short form, your hours and your address or the area you serve. Ask only for what you need to reply: name, how to reach them, and what they need. Say how soon you usually answer.

See an example in the any-business demo →

5. Recent work or gallery

Photos of your own jobs, products, rooms or results, each with a short caption saying what it was and where. It shows the quality of your work better than any description. Ask customers before showing their homes, faces or pets, and keep image files small so the page loads quickly on phones.

See an example in the any-business demo →

6. Reviews

A handful of real reviews, quoted word for word with permission, and a link to where they were posted. They can sit on the home page and service pages rather than a page of their own. Never write reviews yourself or pay for them.

See an example in the any-business demo →

7. FAQ page

Answers to the questions customers ask you most: prices or how quotes work, how long things take, what areas you cover, payment, cancellations and what to have ready. Each good answer is one phone call or email you don't have to make.

See an example in the any-business demo →

8. Prices, if you can share them

Prices, starting prices or packages help people decide before they get in touch. If every job is different, explain how quotes work and whether they're free. This can be its own page or a section on the services page.

See an example in the any-business demo →

9. Service area or locations

If you travel to customers, list the towns or neighbourhoods you cover. If you have premises, give the address, parking and opening hours. A business with several locations can give each one its own page with its own details.

See an example in the any-business demo →

10. Privacy page

A short page saying what your contact form and any analytics collect, why, who can see it and how people can ask you to delete it. Privacy laws such as Canada's PIPEDA apply to small businesses too, so check what applies where you work. This is general guidance, not legal advice.

See an example in the any-business demo →

11. Thank-you page

Where the contact form sends people after they press Send. It confirms the message arrived, says when you'll reply and offers the phone number for anything urgent. Without one, people often send the form twice or wonder whether it worked.

See an example in the any-business demo →

12. A helpful 404 page

The page shown when a link is broken or mistyped. A friendly line, a link back to the home page and your phone number keep people from leaving. Most hosts let you set this with a file called 404.html.

See an example in the any-business demo →

Pages you can usually skip

A blog you won't keep up, a separate "testimonials" page with three reviews, a news page with one post from years ago, and pages that only repeat the home page. Out-of-date pages make a business look closed. If you do want to write articles, a few useful answers to real customer questions are worth more than regular filler.

Before you publish

Open every page on a phone and check that the menu reaches it, the phone link dials, the form arrives in your inbox and each page has its own title and description. For the full list, see the small business website checklist; for budgeting, how much a small business website costs; and for getting it online, how to put an HTML website online for free. All guides are on the free guides page.